Movenpick Hotels & Resorts is to roll out a number of sustainable initiatives across all of its European hotels.

The company is to integrate wooden key cards and biodegradable pens into its hotels, and has introduced its own Movenpick Fairtrade Coffee.

“There are many ways to be more sustainable,” said Ola Ivarsson, the company’s chief operating officer for Europe. “We are constantly adding new initiatives such as actively reducing our dependence on products made from fossil fuels.”

The Fairtrade coffee will provide sustainable income for coffee farmers around the world ensuring growers guarantee fixed incomes, and any profits will benefit community projects.

The introduction of biodegradable pens and wooden door keys will also reduce plastic waste across the company. The wooden key cards, produced by Swedish company Sustainable Cards, are made from wood from sustainable forests in Scandinavia. They will replace PVC versions, reducing waste by 200kg every year.

Produced by Ritter Pen in Germany, the Eco-line pens are 90% compostable. With 21 hotels in Europe using an estimated 550,000 pens every year the company expects to cut annual plastic waste by almost four tons.

“We have embarked on a long journey with our sustainability programme, but every little action counts towards improving our sustainability performance,” said Ivarsson. “Sustainability is at the heart of all operations at Movenpick Hotels & Resorts.”

Movenpick has plans for 30 new global hotel openings by 2015, including Ankara, Dubai, Abu Dhabi, Shanghai and Dharamshala. The move will take them to 100 hotels.